How to create a flyer that can not be thrown in the trash?

Customers should be sorry to throw your flyer in a bucket.

In front of you, as well as to any other entrepreneur, worth eternal task – to attract new customers. Going through a variety of ways to reach consumers, you stay on the distribution of leaflets, as a way to long known and used by all. But here’s the problem – after the next handing out leaflets on the street you are horrified to discover that some of the leaflets lying around in the trash in the surrounding streets are yours. But the most offensive and annoying – it’s almost zero response. Convincing myself that the next time the effect of such advertising is more, you again in the printing order another batch of leaflets and the situation is repeated.

But I want to tell you that you have made a mistake. This sin 99% of entrepreneurs, and I’ll tell you what it is and how to fix it. But there is 1% of advertisers and marketers who chip and pay back the costs invested in the creation of promotional flyers. So, here is this chip: To improve the response of your flyers, you need to stop writing about them of your products and services, and just make a flyer online.

Most likely, you know the above situations, when an advertisement eats money, and the expected result does not work. On the one hand, it is obvious that something you do not, just do not have the desired result, but on the other hand, I want to show you an interesting piece.

Presenting the PC flyer colorful story about you, you pursue one goal – to customer bought your product or use. And basically you are acting logically and correctly. But on the other hand, your PC such leaflets on the street handed a dozen and it is simply eyes run in the number of proposals that contain these leaflets. So your PC simply relieves itself on the choice of sending all this trash in the trash.

How to distribute leaflets?

Today, each of you can name hundreds of ways to distribute leaflets, but which ones are the most effective and indeed necessary, we will deal in this article. Of course, it makes sense to distribute flyers only on busy streets, where a large flow of people, such as the subway entrance to the shopping mall or supermarket, markets, parking lots, etc. But it is important to remember that if your leaflets are designed for a specific target audience, the distribution of leaflets should be carried out in places where your target audience is, otherwise all the work will not make sense. These places can be exhibition centers, universities, etc. Do not be amiss to recall that it is also important rahdavat leaflets directly at your shop, because in this way you attract the attention of passers-by, who can now go to your shop.

In the case of the distribution of promotional materials, as well as in any other case, there are some tricks, for example, if it is going to rain, you can not only offer passers a leaflet you can offer them to wait out the rain and in a warm and cozy place – that is, in your store. So you literally invite passers-by to visit your store.

In recent years, it is more and more often to hand out leaflets selected urban and suburban transport. The fact is that most people in the truck start to read bills, posters and other advertising, so why not invite them to read and your leaflets? Agree, easier to train hand promotional material, in fact – have the opportunity to answer your questions. In urban transport, distribute leaflets complicated, but a great way – distributing leaflets at bus stops. Not a few important aspect of handing out leaflets yavlyaets and the fact that there is a possibility of handing leaflets specific target audience, for example, men or women, seniors or students, etc.

Knowing some of the nuances and tricks handing out leaflets, you can increase the impact and the response from the distribution of promotional materials at times. Hopefully this article will help you to increase your audience and save on advertising budgets.

How to print less: leaflets, flyers, booklets

With the objective to order leaflets, flyers or brochures are cheaper, we must remember about the priorities of advertising printing. Yet benefit its operation usually exceeds the benefit from cost savings. Therefore, the appearance of the product shall conform to the task. This article is in any case not replace the professional experience and expertise, but will introduce you to logic and the main factors that affect the price of printing leaflets, flyers and booklets.

Paper and color

For color printing brochures, flyers and leaflets coated paper density of 115, 130, 150, 170 and 200 gr is often used. The cost of paper is directly proportional to its weight: that is, to order flyers, leaflets and booklets can be cheaper by lighter paper. For comparison, the density of 130 g. is often used to cover reputable journals, and 200 – for business cards, so in most cases, to print leaflets, flyers and booklets enough 115-gram paper.

When it comes to the advertising of goods economy class (initially offer a massive and profitable), it makes sense to sacrifice the “glossy” appearance and order booklets, leaflets or flyers on cheaper, offset paper with printing in 2 colors. If you make a stylish layout “antique”, in the spirit of Suprematism or poster-style, for the exclusive advertising goods or services are also available print flyers, leaflets and booklets cheap, in one or two colors on offset paper – and then, the savings would be only part style.

Format, circulation and collecting order

Standard format ensures optimal use of the printed sheet, so it is a prerequisite for printing booklets, leaflets and flyers cheap. Print flyers often use the A6, A5 and A4, for flyers – A6 and booklet – A4, A3. It is worth noting that among the standard options folding booklets have quite a lot of interesting and non-trivial. For example, you can order cheap booklets with asymmetrical seaming or adding “gate” – get the original and no extra charge.

The greater the number of copies, the cheaper you can order prints leaflets, brochures and flyers. Printing houses often print editions “descent” – that is to assemble the same paper and color orders to optimize the cost of the work. For example: there is an order for 500 A4 leaflets 1000 leaflets A5 and A6 flyers 4000; if printed format A2 place 1 booklet, two leaflets and flyers 8, you can print them in one edition. This reduces the direct costs and time spent on the job.

Many specialize in “Descent”, offering the most competitive prices and constant schedule runs. You can find a printer or collect their “descent”, agreeing with neighbors or acquaintances of the joint printing brochures, flyers and leaflets – any typography offer for this edition.

Professional services

In a modern printing house the equipment with various functions and formats, so it’s always worth asking about optimizing the value of your circulation manager printing, in which you plan to print leaflets, flyers and booklets. It can also tell about the possibilities of the equipment, for example about what options can do for folding booklets to give them individuality without departing from the scope of the price.

A good, well-made layout can not only improve efficiency, but also help to optimize the cost of printing brochures, flyers and leaflets. The best solution – teamwork customer, manager and designer.

In conclusion, I want to wish a successful advertising campaign and remind that at the exchange of printing orders you are sure to find a reliable partner for the printing of flyers, leaflets and booklets cheap!