Customers should be sorry to throw your flyer in a bucket.
In front of you, as well as to any other entrepreneur, worth eternal task – to attract new customers. Going through a variety of ways to reach consumers, you stay on the distribution of leaflets, as a way to long known and used by all. But here’s the problem – after the next handing out leaflets on the street you are horrified to discover that some of the leaflets lying around in the trash in the surrounding streets are yours. But the most offensive and annoying – it’s almost zero response. Convincing myself that the next time the effect of such advertising is more, you again in the printing order another batch of leaflets and the situation is repeated.
But I want to tell you that you have made a mistake. This sin 99% of entrepreneurs, and I’ll tell you what it is and how to fix it. But there is 1% of advertisers and marketers who chip and pay back the costs invested in the creation of promotional flyers. So, here is this chip: To improve the response of your flyers, you need to stop writing about them of your products and services, and just make a flyer online.
Most likely, you know the above situations, when an advertisement eats money, and the expected result does not work. On the one hand, it is obvious that something you do not, just do not have the desired result, but on the other hand, I want to show you an interesting piece.
Presenting the PC flyer colorful story about you, you pursue one goal – to customer bought your product or use. And basically you are acting logically and correctly. But on the other hand, your PC such leaflets on the street handed a dozen and it is simply eyes run in the number of proposals that contain these leaflets. So your PC simply relieves itself on the choice of sending all this trash in the trash.